My expertise is backed by a Master's in UX Design from the University of Brighton, where I learned to interrogate a problem before designing a solution. The interface is rarely the hard part. The real work lives underneath: what to remove, what to clarify, who the product is truly built for.
This past couple of years with the AI revolution sharpened how I work. I went deep on AI and built a real disciplined workflow around: prompt engineering, agentic tools, automation pipelines. Multiple projects shipped this way, faster than I ever could alone.
I've also mentored 70+ designers on Designlab, some of the most rewarding work I do. Teaching forces you to know why something works, not just that it does. And through all of it I keep landing on the same thing: interfaces that respect the people using them.
The numbers speak
10+
10+
Years designing products
Years designing products
70+
70+
Designers mentored
Designers mentored
50+
50+
Projects delivered
Projects delivered
$1M+
$1M+
Client revenue influenced
Client revenue influenced