Design is a craft.
I treat it that way.
Hey, I'm Yash. I'm a product designer based in the UK. For over a decade I've helped early-stage startups find their first loyal users, and helped enterprises ship 0→1 interfaces.
The problem
A bit about me
I design because I can't not.
My expertise is backed by a Master's in UX Design from the University of Brighton, where I learned to interrogate a problem before designing a solution. The interface is rarely the hard part. The real work lives underneath: what to remove, what to clarify, who the product is truly built for.
This past couple of years with the AI revolution sharpened how I work. I went deep on AI and built a real disciplined workflow around: prompt engineering, agentic tools, automation pipelines. Multiple projects shipped this way, faster than I ever could alone.
I've also mentored 70+ designers on Designlab, some of the most rewarding work I do. Teaching forces you to know why something works, not just that it does. And through all of it I keep landing on the same thing: interfaces that respect the people using them.
What I do
Everything you need. Nothing you don't.
Product & UX Design
Full interface design for SaaS and enterprise products, from the first messy idea to screens that actually scale.
Web Design
Full interface design for SaaS and enterprise products, from the first messy idea to screens that actually scale.
Prototyping & Motion
Full interface design for SaaS and enterprise products, from the first messy idea to screens that actually scale.
User Research
Full interface design for SaaS and enterprise products, from the first messy idea to screens that actually scale.
Design Systems
Component libraries and foundations that keep teams fast and consistent as they grow.
Al-Assisted Workflows
I work at the edge of design and Al. Faster iteration, smarter tools, better results.
How I work
How I like to work.
Selected work
A few things I've worked on.
Tech Stack
What I use on a daily basis
FAQ
A few things people ask.
Let's build something that works.
The numbers speak
10+
10+
Years designing products
Years designing products
70+
70+
Designers mentored
Designers mentored
50+
50+
Projects delivered
Projects delivered
$1M+
$1M+
Client revenue influenced
Client revenue influenced