Design is a craft.
I treat it that way.

Design is a craft.
I treat it that way.

Hey, I’m Yash. I’m a product designer based in the UK. For over a decade I’ve helped early-stage startups find their first loyal users, and helped enterprises ship 0→1 interfaces.

Hey, I’m Yash. I’m a product designer based in the UK. For over a decade I’ve helped early-stage startups find their first loyal users, and helped enterprises ship 0→1 interfaces.

Selected work

AirFloor

A data tool that scores every floor of an Indian apartment building for air quality, built solo and shipped in three languages.

FleetOps

A dark, Linear-style safety dashboard that turns wearable fatigue data into a defensible regulatory paper trail for one of India's largest fuel networks.

Drift UI

A dark, blue-glass component library designed and art-directed end to end: 95 UI components, 43 loaders, 38 interaction demos, a live playground and over 5,000 icons, with every hard-won design correction locked into the system as a rule instead of a one-off fix.

Understudy

An AI chief-of-staff that drafts and stages your work across your tools, then waits for one-tap approval before it acts.

The numbers speak

10+

10+

Years designing products

Years designing products

70+

70+

Designers mentored

Designers mentored

50+

50+

Projects delivered

Projects delivered

$1M+

$1M+

Client revenue influenced

Client revenue influenced

The problem

There's a lot of design out there that looks great in a portfolio and falls apart the second a real person uses it. Nice hero shot, smooth animation, and then it breaks the moment real data and real edge cases show up.

 

I've spent the last decade on the other side of that. I've shipped for startups where the first hundred users decide if you make it, and for enterprises where one screen gets seen by millions on day one. Both taught me the same thing. Clarity beats clever, and the work that lasts is the work that holds up when things get messy.

 

That's the kind of design I do.

There's a lot of design out there that looks great in a portfolio and falls apart the second a real person uses it. Nice hero shot, smooth animation, and then it breaks the moment real data and real edge cases show up.

 

I've spent the last decade on the other side of that. I've shipped for startups where the first hundred users decide if you make it, and for enterprises where one screen gets seen by millions on day one. Both taught me the same thing. Clarity beats clever, and the work that lasts is the work that holds up when things get messy.

 

That's the kind of design I do.

A bit about me

I design because I can't not.

My expertise is backed by a Master's in UX Design from the University of Brighton, where I learned to interrogate a problem before designing a solution. The interface is rarely the hard part. The real work lives underneath: what to remove, what to clarify, who the product is truly built for.

This past couple of years with the AI revolution sharpened how I work. I went deep on AI and built a real disciplined workflow around: prompt engineering, agentic tools, automation pipelines. Multiple projects shipped this way, faster than I ever could alone.

I've also mentored 70+ designers on Designlab, some of the most rewarding work I do. Teaching forces you to know why something works, not just that it does. And through all of it I keep landing on the same thing: interfaces that respect the people using them.

Experience

Where I've worked

Native Teams background
Native Teams

UX/UI Designer

Increased qualified B2B leads by 25% through clearer information architecture and landing-page optimization. Improved task completion by up to 40% by simplifying key flows, validating changes through usability testing, and maintaining scalable design systems across web and SaaS.

What I do

Everything you need. Nothing you don't.

Product & UX Design

Full interface design for SaaS and enterprise products, from the first messy idea to screens that actually scale.

Web Design

Marketing sites and portfolios that read clean, load fast, and convert without shouting.

Prototyping & Motion

Interactive prototypes and interface motion that make ideas feel real before a line of code.

User Research

Interviews, usability tests, and synthesis that trade guesswork for evidence.

Design Systems

Component libraries and foundations that keep teams fast and consistent as they grow.

AI-Assisted Workflows

I work at the edge of design and AI. Faster iteration, smarter tools, better results.

How I work

How I like to work.

We'll get on well if...

You're solving a real problem, not chasing a trend.

You value clarity over decoration.

You want a thinking partner, not a pair of hands.

You care how the work holds up long after launch.

We'll get on well if...

You're solving a real problem, not chasing a trend.

You value clarity over decoration.

You want a thinking partner, not a pair of hands.

You care how the work holds up long after launch.

Probably not a fit if...

You want pixels moved without asking why.

The brief starts and ends with "make it pop."

Speed matters more to you than getting it right.

Feedback only travels in one direction.

Probably not a fit if...

You want pixels moved without asking why.

The brief starts and ends with "make it pop."

Speed matters more to you than getting it right.

Feedback only travels in one direction.

Tech Stack

What I use on a daily basis

Figma Logo

Figma

Product Design

Figma Logo

Figma

Product Design

Paper Logo

Paper

Product Design

Paper Logo

Paper

Product Design

Framer Logo

Framer

Web Design

Framer Logo

Framer

Web Design

Webflow Logo

Webflow

Web Design

Webflow Logo

Webflow

Web Design

Cursor Logo

Cursor

Vibe Coding

Cursor Logo

Cursor

Vibe Coding

Replit Logo

Replit

Vibe Coding

Replit Logo

Replit

Vibe Coding

Claude Logo

Claude

Vibe Coding

Claude Logo

Claude

Vibe Coding

ChatGPT Logo

Chat GPT

Prompt Engineering

ChatGPT Logo

Chat GPT

Prompt Engineering

Google Gemini Logo

Gemini

Prompt Engineering

Google Gemini Logo

Gemini

Prompt Engineering

Canva Logo

Canva

Digital Design

Canva Logo

Canva

Digital Design

Notion Logo

Notion

Documentation

Notion Logo

Notion

Documentation

Zapier Logo

Zapier

Automation

Zapier Logo

Zapier

Automation

n8n Logo

n8n

Automation

n8n Logo

n8n

Automation

Hubspot Logo

Hubspot

Sales & Marketing

Hubspot Logo

Hubspot

Sales & Marketing

Raycast Logo

Raycast

Productivity & AI

Raycast Logo

Raycast

Productivity & AI

FAQ

A few things people ask.

What kind of work do you take on?

Are you free for freelance?

Startups or enterprises?

What's your background?

How do we start?

What kind of work do you take on?

Are you free for freelance?

Startups or enterprises?

What's your background?

How do we start?

Let's build something that works.

First product or hundredth, I'd love to hear what you're working on.

First product or hundredth, I’d love to hear what you’re working on.